Communication Strategies

Communication strategies: 7are required, all 7 must be used throughout the change effort. They are:

1. Persuasive communication (the rah rah, let’s get going communication)
2. Participation (involving people in setting a course to a desirable future)
   
3. Expectancy (communicating to people our expectation that they can succeed in systemic transformational change)
   
4. Role modeling (providing educators with real life examples of school systems and other organizations that have transformed or are transforming)
   
5. Structural rearrangement (helping change leaders make key changes to the organization design of their school systems)
   
6. Extrinsic rewards (helping change leaders re-tool their districts’ reward systems to reinforce desirable behaviors that unequivocally support their transformation journey)
   
7. Coercion (communicating to change leaders that all examples of successful transformation have been shown to start with the use of positive coercion applied by senior leaders in the system).